Our founder and President Robert Darrow grew up in Southwest Florida, toes in the sand, fishing line in the water, and he poured that paradise vibe into the creation of BoodaFrog hard seltzers and clothing. BoodaFrog is a state of mind, chilled and relaxed.
The idea evolved in the summer of 2020, a time when much of the world slowed down and learned to reflect and embrace life. Robert had been working in the printing industry for seven years and began to seek his own entrepreneurial path. When hard seltzers caught his attention, he knew this was where he wanted to focus, to create a healthier alternative to beer that delivers light, crisp flavor, a drink that you love not just because it’s light and low-calorie but also for its refreshing taste. If you could bottle a laid-back subtropical paradise, this would be it.
The BoodaFrog apparel line embodies the same laid-back lifestyle taking on a decidedly relaxed vibe, whether it’s our latest shirts, board shorts, hat or neck gaiters. Darrow worked closely with custom designers to create trendy patterns that are uniquely branded and took his time to select the right local manufacturer to ensure only the highest quality American-made apparel. BoodaFrog aficionados should expect nothing but comfort and style.